What information should be on my direct mailing?

[Jordan L.]

My question is do I put my address on the postcard? I know to be safe I shouldn't, so what should go on there. My number and what else?

Thanks

[Sharon Vornholt]

@Jordan L. -

Why wouldn't you put an address on the PC? You are a business and businesses have addresses. You don't want to put your home address on there however.

You can get a mailbox at one of the UPS stores that will look like a real address rather than one you get at the post office that is a PO Box.

Be sure to put an address on there because of return mail. Once you are buying a list to mail to, you want to be sure you know which ones are bad addresses. And every now and then, one of the sellers will actually write their response in a letter.

There are several regulars on BP that have direct mail companies. Don't try to reinvent the wheel when it comes to writing copy. Send me a PM and I will give you some suggestions.

Sharon