Direct mail marketing decisions

[Brandon Eleazer]

Hello BP,

Among other criteria, I am targeting homeowners with >50% equity in the Philadelphia area. Should I be mailing yellow postcards to owner occupied or non-owner occupied properties?

I noticed that a lot of NOO own multiple properties, so the probability they are motivated to sell is lower; however OO physically live in the property, so aren't they less likely to be in a position to sell (or would just list with an agent?)

I haven't actually sent out the mailing yet, but the way I see it either way it seems challenging to actually target motivated sellers in either group of NOO or OO properties.

Any insight? Which do you mail to or both? Thanks