Video marketing

[Dylan Grieve]

Hi BP community-

I'm starting out, marketing to a list of 600 absentee owners with 50% equity in properties, and wanted to try something a bit different than the traditional yellow letter/postcard approach.

So, I've sent postcards with nothing but a web address written. The web address links to a very brief video where I mention who I am, what I do, and the properties I'm looking for.

The idea is that it generates enough curiosity for people to type in the address, and provides a different way of communicating to potential sellers.

It gives them a face and a voice, which I think might be an advantage over simply writing something.

What do you experienced marketers/wholesalers think of this strategy, and why?

Thanks

Dylan

[Andrew Syrios]

It's very unique and I like the creativity, although I would have two concerns: 1) it requires two steps and most people don't follow through on that from solicitations and 2) a lot of people might think the website on the postcard is loaded with viruses.

That being said, it wouldn't be a bad system to test and see if you get good results.