Video marketing

[Dylan Grieve]

Hi BP community-

I'm starting out, marketing to a list of 600 absentee owners with 50% equity in properties, and wanted to try something a bit different than the traditional yellow letter/postcard approach.

So, I've sent postcards with nothing but a web address written. The web address links to a very brief video where I mention who I am, what I do, and the properties I'm looking for.

The idea is that it generates enough curiosity for people to type in the address, and provides a different way of communicating to potential sellers.

It gives them a face and a voice, which I think might be an advantage over simply writing something.

What do you experienced marketers/wholesalers think of this strategy, and why?

Thanks

Dylan