Conversion Rate - How many sellers do you speak to to get a deal?

[Dustin S]

Hi,

For those that do a lot of deals through direct mail, I'm interested to know how many sellers you generally have to speak to to get a deal. I've been sending out direct mail for a couple years now and never had to speak to more than 30-40 sellers to put a deal together. Recently I've probably spoken to over 100 sellers and I can't seem to get anything.

[Alison M.]

Interesting topic. In 2013 I spoke to 104 serious sellers on the phone, closed 4 deals, and have another 3-4 still in the negotiation stage. I don't log the tire-kicker sellers, or the ones who want to be removed from the list. The tire kickers will continue to get postcards from me if they change their minds and if they seem "on the fence" I follow up with them every few months.

While that sounds pretty good, the bad part is that it took 22,000 postcards to get there. So my serious response rate was only .47%.