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Updated almost 11 years ago,
Marketing to Code Violations List
Howdy,
I was able to obtain a code violations list for a county where I would like to begin marketing to. The violations range from inoperable vehicles to weeds to structural violations. The original list had a little over 5500 properties on it (way too many to market to for my current budget). There's no way to filter the list for specific criteria (SFR, 3 beds/2 baths, etc), so I have been scrubbing the list, excluding commercial properties, bank owned properties, state and church owned properties. By the end, I hope to have a list of 500-1000 absentee owners who have been issued code violations within the last 12 months (will probably end up with 1000+). With that list, I will be launching a 6-12 month direct mail campaign (combination of yellow letters and postcards), with the hopes of wholesaling any deals I come across.
My question is, are there any additional other criteria I should be looking? I would like the list to be as targeted as possible.
If anyone has any experience marketing to absentee owners with code violations, any input would be appreciated.
Thanks for reading.