Due to the season of my vacancy, do you suggest a lower price?

[Account Closed]

I posted my single family rental on Zillow, I know it is harder to get tenants in the Winter around the Holiday time, but is that a reason to lower your monthly rent price? During peak season, should I be aiming higher with pricing and in the winter go for lower pricing to just get someone in?

[Jay Thomas]

While winter months often see a slowdown in rental demand due to holidays and colder weather, hastily lowering your rent may not be the optimal solution. Evaluate the broader rental market in your area, considering factors like average rental rates, vacancy rates, and overall tenant demand. If your property boasts desirable features, such as an excellent location or modern amenities, maintaining your rent even during the off-season might be feasible. Align your financial goals, ensuring that any adjustments won't compromise your mortgage, taxes, maintenance costs, or desired ROI. Instead of reducing rent, explore alternative strategies like offering incentives, emphasizing property features, or extending flexible showing times to attract tenants during the winter.