Direct Marketing simplified: no filler

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I think that @AARON MAZZRILLO has done a great job at making the barriers to entry for those looking to do direct marketing seem low. He emphasizes the importance of doing and doing with consistency AND then tweaking the system instead of getting caught up with what size paper and font to use. Essentially he is trying to help us all get over analysis paralysis.

In the podcast I know he mentioned just start sending mail. Although I took good notes I couldn't figure out how he was getting the 13000+ contacts. We're they all simply absentee owners? Owners of properties that had free and clears?

My question is what is the criteria he chooses when buying his list / asking of his list from the title company.

If anyone knows or Aaron can chime in I'm ready to take the advice and run with it.

Thanks!