How Growth VUE Properties built a Marketing Machine

[Brad Penley]

3 Years ago we wanted to grow our funnel of interested investors. Now we have investors pouring in to place holdings from $50K to $500,000 or more per person. We now screen over $18B of commercial real estate assets, more than 1200 properties annually, and distribute massive amounts of content with just 8 employees. How?

1) First is mindset. Reading the book "Who not how." Find a fill your team with specialists that can be creative. Our roles look like: Visionary, Operator & Investor relations, Finance and Underwriting, Broker Sourcing (deal sourcing), Marketing, Market & Submarket analyst, underwriting analyst, and Legal. To start your company with no money, provide shares of equity to each member, and find willing and capable interns. If interns perform provide them shares of equity in each deal they help get across the line. This builds trust and equity, which in turn makes them work harder for the company. 

2) Build your website, and build your online presence. This will take several long weekend, but to get started hire someone off of upwork.com or fivr.com to create a website for you. Create at least 100 pieces of evergreen content that you can place on the website, and then use those pieces of content to give twice-weekly content updates across Linkedin, Biggerpockets, Facebook, Instagram, Instagram, and twitter. Write a monthly update email and blast it to your network. As you go along this can easily be given over to a virtual assistant for $5/hr. 

3) Pick Markets and build a system to constantly and consistently hit brokers to see if they have deals that meet your criteria. You can use a website CRM like pipedrive.com or Monday.com to keep track of how often you connect with each broker. You can then place your deals in Monday.com to track the progress of how each is coming along in your system. Use neighborhood scout to check out the income, crime, and schools in the area. 

4) Underwriting team uses software like click.ai to automate the T-12 (trailing 12 financials) and rent roll (RR). Then software like redfin, COSTAR, or apartments.com to get comps for each property.

5) Build an excel spreadsheet of all people in your network (literally pull out your phone and see how many people you have in there, its a lot!). Call and text each one to catch up and tell them about the exciting new path you are on and the incredible team you are working with. See who might be interested! They will start to see lots of content across your social media pages, and even if they are not currently interested, they will be. Once you have shared your passion you can move over to pipedrive or another CRM and track your network of interested people. 

6) Set weekly meetings with your team. Set numerical goals for each team member to hit each week . Block off 1-2 hours in your schedule each day to aggressively tackle the part of the syndication deal that you own. 

Then close and operate!