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Updated over 4 years ago on . Most recent reply

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Best platform to advertise my short term rental

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Posted

Hello, my husband and I live in Northwest Austin near 183 and McNeil.  We have an acre of land with a main house and a beautiful guest house.  For personal reasons I've had to quit my job and I am looking to supplement my income with out guest house.  (We own 3 other properties but not in Austin).   My perfect tenant would be a corporate relocation or a professional seeking a home instead of a hotel for a minimum of 30 days.  The house has 2 bedrooms, 1 bath, private drive, gated private property, it's own yard, fully furnished.  Any ideas on how to attract the tenant that I am seeking.  I see a lot of advertising website but all seem a little sketchy besides Airbnb and Vrbo/HomeAway.  

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Blake Dailey
  • Investor
  • Ogden, UT
208
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Blake Dailey
  • Investor
  • Ogden, UT
Replied

I love this strategy! My wife and I do the same with a detached apartment on our property. When you are just starting out its important to know that over 70% of all short term rental guests search and book with Airbnb. The other 30% or less comes from sites like VRBO, Trivago, Booking.com, etc.

Many will preach that its best to be across all these sites in order to attract all of the potential guests looking. I disagree, however. I think that if you target everyone you will miss a lot of people. 

In Short Term Rentals (STRs) pictures and reviews are the most important aspects that cause guests too book. GET PROFESSIONAL PHOTOS. It's worth it. After that build up your reviews.

The best way to build your reviews is focus on one platform to get the most guests and thus the most reviews on that platform. And it makes the most sense to start with the largest. So start with Airbnb only, build up your reviews and become a SuperHost. Once you reach this point you will start to see more bookings and higher revenue. At that point it would make sense to list across all the platforms as the Airbnb will be optimized and you can then slowly do the same across the other platforms. #SuperHostTip.

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