What Are Best Strategies in a Seller's Market

[Bizi Kayumbi]

"It's a bull market, people!"

I have been marketing for motivated sellers in the Dallas area. But oftentimes I'm noticing that most FSBO sellers are selling their homes at market value.

I always compare a FSBO seller's asking price against Redfin.com just to get a sense of market pricing. The basic service at Redfin gives you 2 comps ranging within a 1/4 mile of the address that's put in under "what's my house worth". I pull FSBO ads off the web use an online service to do my call blast.

People who have called back so far don't seem to be the motivated sellers. In fact, most are selling at market. Of course I am not giving up my campaign, I am steadfast until I find good deals on properties. But I find it hard this market.

Am I applying the incorrect marketing campaign strategy? Is it really because of this seller's market? Or should I continue steadfast with this strategy (online FSBO ads and call blast)? Could the BP Investor Community advice me on additional strategy ammo I could add to my repertoire to be more successful in my campaign?