Direct Mail in Omaha area

[Brice Tchegninougbo]

Anyone with success in direct mail in the Omaha area?  Any Advice or success stories?

[May Emery]

@Brice Tchegninougbo Direct Mail is effective all across the country. The key is finding the right list. You need to be mailing to people who aren’t on every other investor’s radar. Absentee Owners have been popular for a long time, and are apparently still somewhat effective (people are still mailing to them) but they are getting multiple offers to buy their home. It's hard to stand out.

There are some owner-occupied segments with people who share motivating factors for selling their home. These are especially key in Nebraska where they prohibit the use of public data and Absentee Owner lists aren't even available.

Consider these:

Seniors with Long-time Ownership: often ready to downsize or transition to assistance.

Homeowners with Low Financial Stability Scores (FSS): Struggling financially and likely ready to cash in on their asset.

Both these categories have additional advantages in that they probably don’t haven’t been updated and may have deferred maintenance. They won’t be expecting the same money as their neighbors with the shiny new kitchen and fresh paint.

A good list broker can help you out.