Whole Real Estate portfolio at Stake...Please Advise!!

[David Zheng]

So many real estate investors have found that student housing is the way to go as have I

However....what happens when a large commercial company decides to building a crap ton of student housing around your area?

Here's the rundown. Currently I operate 4 condos, 3 single families, and a 3 unit around a school. Modest to updated places with usually 2-3 bedrooms per bathroom. All furnished and all utilities included. I charge around 750-825/person right now

This new company is building a 400 bedroom high rise in the same area. they are calling them luxury student apartments. these units range from 985-1500/bedroom but are completely brand new, all utilities included, furnished, gated parking, student shuttles, Gym, etc.

My question is...HOW DO I PREPARE??? Let's say the student population stays the same, meaning more supply and less demand.

1. Will it increase property values all around the area including my rentals?
2. Will I have to significantly drop my rental prices to compete even if I'm priced lower?
3. Should I sell now??

Anyone else go through such a situation and what did you do?