Analysing the feasibility of a deal

[Emily McKie]

I'm trying to understand how to reduce the uncertainty in feasibility analysis of a property development, and I thought some of you here might be able to comment from your experience. I understand it is best to sell as many units off the plan as possible to help with the construction costs and maintain liquidity in the project. So I was wondering if there are any particular things you can do to make the product irresistible to buyers. For example Boomers really love sustainability. When making a sustainable project, sustainability rated or otherwise, would this help pre-sell, in your opinion?