Need Advice! Raw land in CO.

[Megan Aldridge]

Thanks in advance for any advice ya'll can offer, here's the situation:  My father has owned ~5 acres of land out in CO near Ft. Garland.  He has always been an absentee owner and now wants to sell it. 

• Comps vary widely on Zillow (I don't have access to MLS...sitting for my agent's license next month).
• A local agent he contacted said they would recommend listing at $11k
• An improved property in the area recently sold for $95k (1/1, 702 SF):  http://www.zillow.com/homes/for_sale/Costilla-Coun...

I'm such a newbie working on investing here in FL and have never worked a deal in raw land, so I have no idea how to steer him in the right direction.  Here are the questions:

• What's the best way to find a local agent to help with the sale?
• Should he sell it raw or look into building on it to elevate his profit in the sale?

Thanks so much!!