Targeting your market, neighborhood, and tenants

[Todd Campbell]

Full disclosure:  I am thinking about building a new software platform for real estate investors. 

When thinking about a strategy, entering a new market, or determining a neighborhood of interest, what data do you look at? What tells you it is hot? Do you follow a bigger fish? Do you stay close to home? Do you use US Census data? Crime stats? Most starbucks per capita? 

-todd