Targeting your market, neighborhood, and tenants

Targeting your market, neighborhood, and tenants

Investor · Mc Lean, VA · Member since 2015 · 75 posts · 48 votes

Full disclosure:  I am thinking about building a new software platform for real estate investors. 

When thinking about a strategy, entering a new market, or determining a neighborhood of interest, what data do you look at? What tells you it is hot? Do you follow a bigger fish? Do you stay close to home? Do you use US Census data? Crime stats? Most starbucks per capita? 

-todd

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  • Investor · Mc Lean, VA · Member since 2015 · 75 posts · 48 votes
    10y

    I should also ask: 

    Would you use third party software? 

    What features would you find most useful? 

  • Rental Property Investor · OK · Member since 2015 · 316 posts · 216 votes
    10y

    Todd

    Great questions.  In a perfect world, I would have the following info:

    Rent rate data: similar to Rentometer

    Trend data for area/neighborhood: sales activity, rent rates, permits pulled

    Trend data for property class/segment (i.e. sales for the 200k-400k range down 10%, rent rates for 2 unit C class up 5%)

    Relevant, market specific news (i.e. local military base laying off X for sequester).  Too many sources give very generic info that good to know in general, but doesn't really help deal analysis.  

    Pretty much any pertinent info not found on the MLS, Zillow County websites, etc.

    I'll volunteer for the Beta if you end up creating it.  

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