Allentown PA 2-unit BRRRR

[Jason Reynolds]

Hey everyone! Just wanted to post a recap of my most recent deal since we closed the refinance this week. For those who haven't seen it, I posted probably a year or so ago about my first deal (a 2-unit in Allentown I purchased with 25% down), and in that post I said moving forward I was looking to BRRRR and recycle capital rather than saving up 25% down each time I bought a property.

Anyways, I found this deal through cold calling. This was actually one of the very first sellers I talked to from cold calling! I remember thinking I had struck gold with this cold calling stuff but it turns out I just got EXTREMELY lucky. I locked this one up in August, and have made tens of thousands of calls since then and have yet to find another deal like this one (although I have a few more in the works). 

Rather than explain the numbers, I thought I would just post my spreadsheet I use to analyze deals with all of the finalized numbers. Long story short, I ended up with $5,000 out of pocket for a property that cash flows $650/month and added $50k to my net worth! I'm really proud of how this deal turned out and I wish I could repeat it 100 times this year. 

Moving forward, I'm doubling down on direct-to-seller marketing and trying to get as many of these deals in the Lehigh Valley as possible! Marketing and sales definitely isn't where my natural ability is, but I'm working on improving my sales skills & tracking the money I spend, KPIs, etc to optimize what I spend on marketing. I also just started posting on IG (follow me @thejasonreyn) and am under contract on a 3-unit property that someone sent to me in my DMs! Say what you want about it, but social media is literally free marketing and it's the direction the world is going. If you're not posting on social media you're losing deals!

Let me know if you guys have any questions about how I'm running my numbers, marketing/sales stuff, or anything else! Feel free to send me a PM here or on Instagram