Absentee owner in my neighborhood, need direct marking ideas!

[Andrew Easton]

Hello BP Community! 

I've been looking for my first "homerun" deal for a few weeks and I think I may have found it, if I can get it for the right price.

It's an absentee owner that used to rent the property but it has been vacant for well over a month now. This is a perfect opportunity for me to start my direct marketing campaign but I want to make sure my postcard/mailer is specifically enticing to the owner. If anyone can advise me on my marketing pitch I'd be forever in your debt until I could repay the favor.

Thank you in advance!

Drew Easton

[Paolo Agostinelli]

Since the property is located so close to you, and you already know that it is vacant along with recent history, I would try to locate the home owner's phone number and call him or her directly. Look them up on Whitepages.com or through any skip tracing service of your choosing. Look them up on Facebook or LinkedIn and send them messages there. You have a competitive advantage over your competition by knowing all of this. Don't give that up and take a backseat with anyone else who may be mailing them because their address showed up on a list. 

The house is vacant, which is indicative of a "problem" that the owner needs to fix now. Mail a letter, sure, but the urgency of initiating multiple points of contact before your competition beats you to it is critical here.