What criteria do you give to your agent?

[Greg Lott]

I'm fine-tuning my criteria to optimize my deal funnel but need help creating GOOD criteria that yields results. My strategy is the BRRRR method, focusing on SFHs. I'm looking for SFH's that make great rentals (smaller, sub 1500 sq ft), are in bad shape, and have motivated sellers. While I could just send this info off to my agents, I'm coming to you all to see what I can do to this criteria to sharpen it and get more specificity out of it. Can I give them keywords to look for to get a wider pool of motivated sellers? (divorce, inherited, quick sale) Is limiting the acceptable financing criteria to Cash and Seller Financing, or removing conventional, VA, and FHA altogether worthwhile? FYI I'm in the Harrisburg, PA and York, PA area.

What works for you?

[Ryan Howell]

I can speak from both sides...I like to go off of key words. For our MLS we can set "or" filters so if any of your list of keywords pop up, it will flag it. Ideally, $/sqft would be great, but at least for us, we can't set it up that way, but if you're limiting the sqft already, then you definitely want a price limit...it is extremely unlikely that "divorce" would ever be in the MLS listing, but "Motiviated", "investor" etc are often there. Don't set a minimum sqft limit as if the heat source isn't there, it may be labeled as zero. Good luck.