Business name vs personal name on mailers

[Daniel DeSurra]

I’m about to launch my first marketing campaign in my small town and trying to decide if it’s more effective to use a business name to look as professional as possible versus just using my first and possibly last name to sound more casual and personable.

My fear with using a business name is that I don’t want to turn them off by thinking I’m a big company that’s going to lowball them.

What are your thoughts?

Do you know if there’s been any research on this topic?

THANKS BP!