Help with my investor seller lead generation website

[Dave Laub]

Hello! I recently published a seller lead generation website for my investment business and am hoping to get some pointers. I decided to go with a more personalized approach, rather than trying to look like a bigger company. My goal, although it's in the beginning stages, is to offer information to people looking for help. Yes, I realize that I might be sending a ton of traffic elsewhere, but I honestly have no interest in buying someone's house when there's a better solution for them.

I'm thinking that if I continue to blog (only one article there now) and give people good info for free, then people will spend time there reading and it'll boost my rankings. I currently don't require any personal info unless they're ready for me to contact them. Again, I know I'll be missing some opportunities to capture leads, but that's how it is for the moment.

Also at the moment, I don't have a long form style property submission form. Once I get to a point where leads are coming in, I'll probably want to screen them a little more. In the meantime, I want to talk to anybody who visits my site! But I did get some feedback from another BP member saying that if I have a short and easy form to fill out, a seller will fill it out and then go on to the next investor site. It was suggested that I make the form so long and inclusive of every bit of info that they don't want to move on to another site to do it again. Any thoughts on that advice?

As I said, I'm in the beginning stages of this, but would love to hear some opinions. I'm no SEO expert, but my plan is to add a bunch of landing pages specific to seller type. I'm considering hiring a SEO company for a little while to help get the site up in search rankings.

My site is in my signature - please take a look and let me know what you think. Bonus points if you can name the company's site I modeled mine after (hint: it's not a site related to real estate).

Thanks- I look forward to hearing from you!

Dave