My New RE Business Website

[Walter Hammond]

I am going to be creating a new website for my company "The Khroan Group" (TKG). Before I start writing a lick of code (I'm an IT professional, so not hard for me), I wanted to come up with the goals of my website and eventually create a mock-up or drawing of how I'd like the layout.

Can you guys review my goals and let me know if they make since to you? My niche market will be buy and holds of 4-family buildings, eventually leading to larger buildings as revenues increase. The goals are listed below:

1. To give TKG a digital/web identify

2. To present the company as a true professional RE company.

3. To attract private money investors and explain what TKG's mission, style, and show why they should invest in my real estate deals.

4. To attract and build a buyers list of local REI professionals. Gather their property parameters, neighborhoods, and contact information in order to alert them if I come across deals that match their needs.

5. To list all current available units/properties for rent or sale that TKG currently has available.
To provide a way for customers to contact me

Does it look like I'm on the right track so far? Any other goals that I'm missing that I should want my website to show to perspective customers or finance investors?

[Will Barnard]

I think people place too much stock in the need for websites for every aspect of this biz. I disagree. A lot of this biz is a relationship based biz and websites are very impersonal. Particularly with attracting private lenders, you need to put your physical self out there and meet people.