Online FB & Google Ads Cost per lead

[Dan Nguyen]

I'm about to dump a hefty bit of money into online ads and I'm wondering what everyone's cost per lead is for ads spent on FB ads and Google Ads to get a benchmark.

[Jonathan Ryzowy]

Hey Dan,

Many years in this industry and this is the most common question when it comes to Digital Marketing.

First, I want to mention that if you are looking to advertise your company through Social Media marketing and your company's business is real estate, then you might want to reconsider that, it is well known that the best way to advertise for realtors, agents, etc. is through google paid search.

That said, when it comes to marketing, you shouldn't see it as: How much should I take out of my pocket to do it? Because it just will not work, Digital Marketing is a slow certain success.

Understanding that Digital Marketing is a reinvestment from your company into your company, so instead of trying to measure it by click, shall you measure it by month or year and split the budget between different marketing strategies through the first month or so, to find out which campaign is the most successful and then target the rest of the budget to that specific campaign.

Testing might be a little bit expensive to handle it on your own, I would recommend hiring professional services.

Should you have further questions please do not hesitate to ask.

Cheers,