Consumer Perception of Squeeze Pages

[Account Closed]

These days if you're doing any searching online you'll come across squeeze pages regularly. I don't know about you, but typically this is a turn off for me and I usually just move on regardless of my interest for a product or service.

I'm curious how other consumers here react to these pages? Do they work for those of you that use them?

My reaction could be purely an age thing. Feel free to share your perspective on this marketing tool.

[Jon Holdman]

I very, very rarely sign up on one of these. I never sign up for one for any real estate topic.

First, if I do I know I'm giving someone my e-mail. They're likely to spread it far and wide no matter what claims them make about the importance of privacy about my e-mail.

Second, the "free report" I get is unlikely to contain any useful information. At best, its some basic info to tease you appetite to sign up for more. More likely, its either something that came with a "web site kit" or its a piece of content farm quality writing. By web site kit I mean the person with the web site bought a template web site from someone, probably some guru, and it included the "free report". By content farm I mean its something someone paid a content author a minimal charge to write. The author spent an hour googling a topic they know nothing about and another hour assembling what they found into a few paragraphs.

So, I just don't expect to get anything useful from these "squeeze pages".

This isn't the proper term, but no "legitimate" site uses this technique. If you're trying to buy a product or service from a company that's truly offering the product or service, you can find the info right there on their web site. You don't have to provide an e-mail address to find out what they're selling. The ONLY purpose of these squeeze pages is to capture a lead.