Residential Real Estate Broker · Payson, AZ · Member since 2009 · 3k+ posts · 1k+ votes
Due to the recent thread by Brandon L. I've been inspired to get back into video/branding/lead generating site.
Its been a while since I've done any of it. Last time around, I just simply either hired a guy from elance(ended spending waaaaay too much money) and had a basic free wordpress layout.
I own the domain of my choice, I simply want help with a very easily navigated landing page with video. I'll handle the video, the marketing etc... Just need someone with more skills than I have to help set up, structuring and whatever other technical term I'm unaware of.
Real Estate investor · Atglen, PA · Member since 2011 · 90 posts · 21 votes
14y
I had Jerry Puckett set up a website for me and it was pretty cheap. Don't know if setting up for video is his thing , but I'd say at least contact him.
Wholesaler · Fort Worth, TX · Member since 2010 · 1k+ posts · 1k+ votes
14y
Originally posted by Daniel Fisher:
I had Jerry Puckett set up a website for me and it was pretty cheap.
Actually, I prefer the word inexpensive, Daniel... :-) Thanks for the plug.
Nick I'm going to have to PM you. I'm almost afraid to mention web work, because last time I did I got my post removed and my influence slapped pretty hard. Contact info is in my signature, reference in profile. I'm glad to help.
Residential Real Estate Broker · Payson, AZ · Member since 2009 · 3k+ posts · 1k+ votes
14y
Originally posted by Jerry Puckett:
Nick I'm going to have to PM you. I'm almost afraid to mention web work, because last time I did I got my post removed and my influence slapped pretty hard. Contact info is in my signature, reference in profile. I'm glad to help.
You should be fine since I initiated the plea for help. You should do something similar to Brandon L. in his thread to gain exposure to your skills without coming off as sales pitchy. I'm sure you'd have enough volunteers/test subjects.
Homeowner · Camarillo, CA · Member since 2012 · 65 posts · 20 votes
14y
Hey Nick! I'm glad to see you're taking action. I am happy to help out any way I can; just PM me if you have any questions.
I thought I'd share one thing I am doing which I think may benefit you. It is something I was saving for the video marketing thread but I will give you a sneak peak. It is basically a video I set up to drive in traffic to a video landing page. But, it is not done yet or fully marketed and I have already gained one lead from it.
So here is the general idea:
1) Create a video targeting a certain audience. The one I started with is small business owners. But, you can choose people selling homes, home owners, etc. Here is the video I created: http://www.youtube.com/watch?v=Cs60nxn6pow. (PS - I am getting this video ranked in youtube and Google for my specific keywords to drive in traffic.)
2) I designed a landing page that will only receive traffic from that video. (PS - I plan on creating more video targeting other audiences and creating a new landing page for each video. I may create one for Realtors, etc then create a landing page specially for that video) Here is my landing page http://www.soldwithvideo.com/simple-marketing-tips/.
3) In my video, everything I tell them is honest and true. I tell them what I am going to do and why they need it. Then how to get it. I give them a big enough nugget to lure them in without actually telling them how to do it. But, to learn they need to subscribe to my newsletter and I point out it's free. You can use "free cash offer quote" or something along those lines.
I make it clear that they can click the link below to fill in their email and get my free information.
4) Once they are on the landing page I make it clear what to do. I don't leave any options besides filling in the form or closing the page. There is no header or other links for them to click on.
5) The video on the landing page will be changed. It is the same video on YouTube because I haven't had time to make a new one. But, it will be something along the lines as "you're so close to learning how to grow your business, subscribe to beginning learning for free today." You could do something like " You're so close to getting your free quote, fill in your information to begin today".
I hope this helps and like I said, if I can help in anyway let me know.
PPS - I even created a FB landing page https://www.facebook.com/SoldWithVideo/app_178343502293922 with the same landing page. You can drive traffic to it with FB ads. This will be something I go over in the video thread I started and may be testing in the thread at a future date.
Wholesaler · Fort Worth, TX · Member since 2010 · 1k+ posts · 1k+ votes
14y
Originally posted by Brandon L.:
I give them a big enough nugget to lure them in without actually telling them how to do it. But, to learn they need to subscribe to my newsletter and I point out it's free. You can use "free cash offer quote" or something along those lines.
"you're so close to learning how to grow your business, subscribe to beginning learning for free today."
Brandon , I love everything you're doing. And by that, I mean effective marketing. I can see that what you do generates results.
On the other hand, when it's ME on the receiving end of it and I get myself sucked into this kind of trap in particular, it makes me furious. Especially if after leaving my info I still get strung along with "nuggets" even as my in box overflows with spam.
See, I don't want on a newsletter, I don't care if it is free....I want what ever product or service that wasn't so much offered as dangled.
Homeowner · Camarillo, CA · Member since 2012 · 65 posts · 20 votes
14y
Thanks for the kind words and feedback Jerry Puckett. I feel like I should clarify a few things to not give a misconception of my video/video landing page, newsletter and to show how it can relate to Nick J.
I completely understand what you are saying about being strung along and I have fallen to the same ploys in some terrible internet marketing newsletters, which is why I don't do that. I actually deliver what I promise in the video and am completely honest and upfront, I don't spam, or sell their information and that is something that is sadly missing from most peoples newsletters. But, at the same time I don't want to offer some service or product right off the bat either. There are two reasons for that:
1) I offer complete guides and information on how to market businesses. This is everything from how to rank videos in Google, to how to film a video properly, to how to set up a nice looking FB page. This is something that is an ongoing process and can't be taught in a single product of guide. Also, by providing such good quality and valuable information I want to form a relationship with my audience. That way when I do have a product to sell or promote my "sell" will be ten times easier. It's all about the relationship.
2) If I try to sell to them right off the bat and offer them a all-in-one miracle product it will be a very tough sale and if I do get a sale it will likely be one sale. But, if I give them a top quality newsletter that they gain value from I can sell to them much easier since we formed a relationship and they will likely buy from me again and again.
So, the "little nugget" I give them is just to get them to the newsletter. Once they are there they receive then entire package. I don't string them along or continue to dangle a carrot in front of them. That is what is missing from most newsletters, in my opinion. I have learned a lot from bloggers like Pat Flynn http://www.smartpassiveincome.com and I understand that giving stuff away (good quality stuff) for free will come back to you in trust and sales.
I just wanted to clear the air that I am not intending to string them along, only to spam their inbox. I am currently transforming my site into a blog/community where I will be teaching everything I learn and test. I have enjoyed the video marketing test so much I want to continue to do the same thing on my site. That is why I created the video/video landing page...to try and build an audience.
BUT! I understand it doesn't directly relate to Nick's original question because I am building a newsletter and he is collecting leads. So, this is my recommendation for Nick. I would outline something like this: (sorry it took so long to get to this lol)
1) I would create a video similar to the one I did for Jon. Or you could even put yourself in from of the camera, similar to what I did in my small business marketing video and talk to the audience. Tell them what you do, why they need it and how to get started (call to action).
Get that video ranked for your desired keywords.
2) The call to action you use should direct them to your landing page. Make the landing page simple, to the point, and only leave them two options: 1- to fill our your form or 2 - close the page. Do not have links to anything else.
I understand that many people like to use the long forms because it gives higher quality leads. But, I personally like the short forms because you get more leads and people are more likely to fill them out. Personally, if I was looking to sell my home I would not fill out a long form just to have someone contact me. Jerry may have some other input on this because I am sure he has more experience than me on gaining leads for the investor industry and knows what forms work best.
3) The video on the landing page should be something along the lines "I am so excited to see you're ready to get a cash offer on your home today! To get your cash offer, you only need to fill out the form to the right (below, above, etc) and hit enter. That's it. We will contact you with your offer in 24 hours (48, 72 or however long it takes). "
When gaining leads you don't need to string them along, but I would definitely leave a "little nugget" for them. And I think that nugget could be an instant cash offer. You could say things like "have you ever wondered what you could get for your house right now?" or " Would you like to get a cash offer on your home today?"
wow, sorry that was so long. But, I just wanted to give some reasoning as to why I designed the video and video landing page the way I did. I will be covering it again in the video test thread with results, including how long people stay on my newsletter etc.
Nick, if you have any questions let me know. I would love to see your final outcome and hear about your results. If you need help with a landing page design I can give you a few ideas.
Wholesaler · Fort Worth, TX · Member since 2010 · 1k+ posts · 1k+ votes
14y
Brandon L.
This isn't the proper forum for it, or I would offer a few tidbits about screening for motivation, and the difference between qualified and unqualified leads.
But overall great stuff!! I would encourage you to either repost it in the video thread, or make a link there to this one.
Homeowner · Camarillo, CA · Member since 2012 · 65 posts · 20 votes
14y
Very True, Jerry Puckett I got a little carried away... I will repost in the video marketing thread when I have more results (positive or negative) from it.
New Delhi, Delhi · Member since 2012 · 12 posts · 0 votes
14y
Nick,
If you still need help you can contact me, I have team of web developers and I dont mind being useful to others (Free of cost for you). If it is taken care of, please use these suggestions to optimize your site.
1. Whatever videos you make, upload them first on YT (Youtube). Tag them appropriately.
2. Embed them on your website from YT. (This is what G loves these days after Penguin)
3. You can also consider Video distribution, there are some 20 good websites where you can submit your videos and get decent traffic.