Text Blasting as the New Direct Mail

[Tyler Frost]

So based on the podcasts from a couple of weeks ago with the gentleman from Mississippi and some other things I've been hearing, text blasting kind of seems to be the new wave of direct mail. I like the idea because you get quicker feedback and unlike mail, people can opt out so you get a better value with follow ups than you would with mail. Anybody been have success with this? What kind of wording are you using in your texts and what kind of systems are you using to implement?