Massachusetts Realtors and Marketing

[Michael Totman]

I'm an investor and Realtor looking to build a better online presence. What hashtags are you using on social media to get local interest? I want to find local people, but anytime I post on instagram or something I get tons of reaction from California, Florida, and North Carolina but hardly any Massachusetts based people. What tags are you using to get noticed by either other realtors/agents or buyers/sellers locally?  I do use tags for the towns I'm looking for as well as using the location feature.  Is Mass just behind in adopting these platforms?  Or am I a complete idiot when it comes to using this stuff?