Generating Real Estate Leads through Twitter?

[Joshua Dorkin]

I'm curious if any of you have been successful in generating real estate leads using Twitter. I use Twitter primarily to connect with people I may know or thought leaders in various industries, but don't really consider it a place where you'd go to find leads as a real estate investor, agent, etc.

Has anyone found it to be a successful platform for generating leads? If so, what is your Twitter strategy?

[Joshua Dorkin]

I'd say that having a big following is worthless if the followers aren't targeted or interested. In all social media, your strategy and goals are what are most important.

If you had 300 Twitter followers who were local investors in your market, and who you regularly did business with, I'd say you were in a MUCH better position than someone with 25,000 followers that were just random folks.

Social media isn't about the number of people you're connected to, but the quality of relationship you forge with those people.

That's why the top posters on BP are typically finding the most success from our site -- they are forging the strongest relationships.

I really believe that you must have a strategy on Twitter or any other social platform or you're just spinning your wheels.