CRM for Investor Relations

[Lennon Lee]

Hey everyone! I started my company early 2017 and we are a private equity investment firm focused on multifamily real estate. I’ve been using a simple investor tracker excel worksheet to manage and follow the capital raising efforts, combined with a very simple CRM that is not really focused on real estate investments or investor relations for my contacts management, and then Mailchimp for all the reporting and communications with my investors. I am now looking for an Investor Relations/Private Equity Real Estate Firm focused software (CRM), to start using in my business where I can have all this integrated and will not break the bank. Any suggestions? How are you tackling all these tasks? Note: Many investors I know and bigger firms use Podio. I think I’ll eventually get it built to my company’s needs using Podio since I understand the benefits. That being said, it is very overwhelming to learn how to “program” in Podio and very costly to have someone build it for us. Thanks in advance! Happy Investing!

[Bill Carovano]

You can always start with Podio free (for up to 5 users) as a "spreadsheet on steroids" that is already much more flexible and customizable than just about any other CRM out there.  You can even import your existing data into Podio apps using the Excel import feature.  

To build some simple apps in Podio really isn't much harder than building out a spreadsheet.  Once your needs get more complex (i.e. your business is generating the revenue to fund investments in software) you can consider contracting a Podio specialist to build out the automations and more complex functionality you need to scale even further.

If you want to DIY for now, Podio offers some really good "getting started" videos: https://help.podio.com/hc/en-us/categories/2000956...

Having built dozens of Podio systems for a variety of companies (including investor relations CRMs), I can attest that your investment in Podio (whether in your time, or hiring someone) will be well-spent.

Good luck!