Zillow's new "Instant Offer" gets them into the investing game

[William C.]

Zillow rolled out a "test" in 2 markets recently in Las Vegas and Orlando. Simply put they give sellers the option to review up to 15 instant offers from investors they have lined up. A CMA is also provided from a local agent which is supposed to show the seller what they might expect if they were to list as compared to the current offers on the table. The real estate community is already up in arms about it as Zillow begins to bring buyers and sellers together without being a broker. What does the investor community think about this move? Surely this will have an impact on the way business is done in the future. Zillows brand awareness sets them head and shoulders above the small time investor trying to compete online for motivated seller leads. As an agent and investor I certainly won't let something like this hold me back from achieving my goals, but to ignore the beast and act like I won't be affected in anyway down the road would be foolish.