Marketing

[Gilbert Ross Jr]

I am looking for marketing ideas and tips in the attempt to reach more motivated sellers. Please let me know what you are doing your markets.

[Daniel Ferris]

@Samuel Awosolu I agree, it will depend on your business model and your target market.

You need a very clear picture of who you are trying to reach, your personal "brand story", and a very well thought out marketing plan. If door knocking works in your area, that is a great. Building an online presence and telling your story is also very important and will let (potential) sellers know that you are honest and want to help them. Your marketing plan should also consider how you will convert eyes on your page or video to leads. Do you want to email people, call them, or meet them at their home? What is your call to action that you want the seller to take? 

Even if you focus on word of mouth and doorknocking, an online presence is becoming more of a necessity than a differentiator. However, if your marketing plan is well executed, it can differentiate you from every other investor looking for more great deals.