Generating Leads by having a website

[Jorge Borjas]

I've been reading about lead generating websites and SEO and PPC campaigns. Can one expect success by just creating a website through Lead Propeller for example, and paying the monthly $49? Or is there more that has to be done to get my website to generate the number of leads that will result in deals? Can someone explain how SEO relates to this question? How much more can I expect to spend on the other components of finding leads through a website? How does PPC campaign work into something like Lead Propeller?

[Keanan Koppenhaver]

Web Developer checking in here. 

In short, just having your site up will not instantly flood you with deals. You still need to drive traffic to that site and convert some number of that traffic into leads. The number of deals you'll actually get is a function of your conversion rate:

Deals = Pageviews * Conversion Rate

This equation can give you a rough idea of how much traffic you need to get to your site to get the number of deals you're looking for.  For example, if you convert 1% of your website visitors into leads and 10% of those end up converting into deals, how many pageviews would you need to get 1 deal?

1 = PV * (.01*.1)

PV = 1000

In this simple example, you would need to drive 1,000 pageviews, either by PPC, word of mouth, or your site getting found in search engines, to get 1 deal.  Your numbers may vary.

As far as SEO goes, one of the best ways to drive traffic there is to produce relevant local content. A one page site won't give you much SEO benefit unless there's a lot of content on the page, which might make it feel cluttered. Try to position yourself as a leader in your local market.  If you can write articles about terms that your potential clients are searching for, you're much more likely to come up in search engines.

With any site, but especially a site in the real estate space, there's really no 'fire and forget' solution.  The actual site will give you the web presence, but then it's up to you to continue marketing and driving traffic to that site.  Whether this is using something like Facebook Ads or Google AdWords or just going to local events and handing out business cards with your URL on them.  

Never used Lead Propeller, but from what I can see, they don't offer any sort of PPC integrated.  This means that you'll just buy your ads separately and point them to your LP site.

The cost for these really varies based on which terms you're trying to target and which network you're using (AdWords, FB Ads, Twitter, etc).

Best of luck!