Website, Adwords, and Long-Tail Keywords

[Jimmy Chou]

My previous website was created via Wix and is about a year old now. With that site, the only way I used to drive traffic to it was through an Google Adwords campaign with a budget of $5/Day. Which has given me a couple of leads, some are pretty decent ones too. As Wix is an annual subscription about to renew, I decided to take this as an opportunity and make some improvements. 

I just redesigned my website with Zoho Sites and it looks much better than the previous version. (I think it's also free hosting... Sweet!) Mapping my Google Domain to the new site took some time though, but got that figured out with a quick call to Google.

So now I want to also improve the Adwords Campaign. With my previous campaign, I tried to put in as many keywords as possible to see what sticks. Over time, Google also kept suggesting me to add more keywords, which I felt has actually decreased the conversion from traffic to leads that submit info or call. I want to put together a good set of long-tail keywords and start a new campaign. Does anyone have any good tips on how to do this?