SEO Advice

[Nicholas S.]

I'm not an expert at SEO, not by a long shot. The real problem with SEO is all the miss-information and superstition. In the most logical approach, you need to choose which search engines you're targeting and you need to learn how they gather information from your site and how they use it to rank results.

Using a platform like wordpress is a good start because they automatically make most information available to search engines.

Search engines want to display good results that bring value to their users and they are getting much better at avoiding sites that try to "hack" their way up the ranking. Google uses "more than 200" criteria to analyze and rank search results.

The bullet points I always see are:

• Valuable sites get linked by other sites, but don't just ask for links, build relationships with content creators(bloggers, youtubers, etc...).
• Update your site with new "original" content regularly.
• Make your audience more specific. Target the "Long-Tail"

These are the questions I would ask myself:

• Who is my audience?
• What value am I providing them?
• What barriers may prevent search engines from recognizing my audience and evaluating the value provided?

And Just to be overt, I hope this provides value so we can build a relationship.

If you have any problems, post them here and I'll do my best to provide possible solutions.