All Forum Posts by: Nicholas S.

And here are a couple Pro SEO Tips for creating great blog content:

• Find several existing articles on the same topic that target your audience and bring them to a content writer to re-write for your blog.
• Negotiate a bulk deal discount with a content writer to re-write several posts over a time period.(ie: 1/week for 12 weeks = 12 Posts)

Granted that I am coming from a software engineering background as opposed to a marketing background, this is what I suggest.

The main purpose of squeeze pages is to gather emails for direct email marketing.  If you are interested in direct email marketing, first ask yourself what you are marketing.  If you are trying to get off-market property leads, who is your audience.  It's probably not home owners, but it is people interested in becoming wholesalers and investors, it is banks looking to cash out quickly.

Example 1:

"Want to get involved in Real Estate?  Join my newsletter to get the best tips to find the hidden deals in your neighborhood."....  This target people interested in real estate.  They may not have the network to do deals themselves, but they will find you leads.  If you're their main news feed into the local market, they will go to you first.  You would want to pair this with a regular newsletter that provides tips for finding leads, market information in the target areas, and establishes you as the go to for the area.  When buying marketing, target a small area, no more than a few cities and advertise to those areas directly.

Example 2:

"Large REO inventory? Save time and effort, bring your properties to me first. I buy properties, as is, all cash, and quick close.".... This targets banks and requires that you can deliver on your promises, but cash will be easy to find if you have exclusive first access to REO inventory. These people are professionals and so you will have to spend a lot more effort creating content to keep them interested. Bottom line, how do you create value for their business? If successful, word of mouth will slowly take over.

Even though these are ideas for squeeze pages, focus on getting quality emails.  If your pages are too general because you are just trying to get as many emails as possible, you may scare away your best connections.

A blog is a great addition to any real estate website for many reason.  When people come to your site for information, they will also come to you when they have leads.  Second, when other sites reference your site, you will rank higher in all modern search engines.  Third, people can easily share your content on social media.  But, here is the thing, put less focus on keywords and more on content.  Make content that people want and make the keywords honest to the content.  Search engines these days care about how people use your content.

The conclusion you should take from all of this is spend more time on content.  

Hope this helps.

That makes sense.

I've noticed that a bunch of obviously investor owned properties have been dumped on the market in my local area.  Concord, Pleasant Hill, Martinez, Pittsburgh, Antioch.  Volume shot up from near non-existent.  Also noticed several multi-families appear on the market.

Anybody, know what is going on?

I'm not an expert at SEO, not by a long shot. The real problem with SEO is all the miss-information and superstition. In the most logical approach, you need to choose which search engines you're targeting and you need to learn how they gather information from your site and how they use it to rank results.

Using a platform like wordpress is a good start because they automatically make most information available to search engines.

Search engines want to display good results that bring value to their users and they are getting much better at avoiding sites that try to "hack" their way up the ranking. Google uses "more than 200" criteria to analyze and rank search results.

The bullet points I always see are:

• Valuable sites get linked by other sites, but don't just ask for links, build relationships with content creators(bloggers, youtubers, etc...).
• Update your site with new "original" content regularly.
• Make your audience more specific. Target the "Long-Tail"

These are the questions I would ask myself:

• Who is my audience?
• What value am I providing them?
• What barriers may prevent search engines from recognizing my audience and evaluating the value provided?

And Just to be overt, I hope this provides value so we can build a relationship.

If you have any problems, post them here and I'll do my best to provide possible solutions.

That would be awesome, I'd like to talk to them.

I could find myself a loan if I wanted to put my own money into it.

But I'm listening,  I only have $10,000 to put into it which pales in comparison to $300-$400k.

Updated:

New Comp at $469,000.

Looking for $375,000.

Looking for $367,000 to finance fix and flip in Concord, CA.

80% ARV.

Comps on the same street with the same floor plan are at $459,000.

Can anyone give me a references for good general contractors in and around Concord, CA.