Best Realtor Custom Website

[Patrick Jacques]

I see ten advertisements a day for these sites.  All include the IDX, SEO, Social Media tips, Blogging, Support and so on...

Are they really worth it?  Which one is the best?  Or is it best to use the Trulia/Zillow market leader?  Or are they all a waste of money?

[John Steele]

@Patrick Jacques

There isn't necessarily a "best" site/template to use. They are all going to say they have things like SEO and lead capture but this is really just a marketing tool for them. No matter what you choose it is going to require work to actually drive traffic to the site. SEO is not something they can just sell where you buy the site, customize it to your liking, and then you show up on the first page of google. It is something that takes a lot of time and effort through content creation and good SEO practices.

With that being said, in the long run you would probably see the best results using a custom template/ theme. When you use cookie cutter sites they can be devalued by search engines because it may appear to their crawlers that you have a site that is exactly like all these other people.