Agents, Landlords & Businesses pulling credit profile with just first name and cell/home phone#

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A colleague recently pointed this out to me that they routinely screen apartment seekers during the first call simplywith their first name and contact number, often the number they call from. 

Because we are somewhat in competiton with each other, the colleague refrained from spelling out what website they go to but apparently she literally receives a call enquiring about an apartment, asks them their name then if around a mobile device inputs the # they are calling from or one they provided and their first name and the website tells them the persons age, full name, al cities ever lived in, names and ages of relatives, and past & present employers.

Didint really know about this til today or maybe just didnt give it much thought, but it could also be a tool for investment strategies as well and perhaps some of you out there already use this type of initial background check; care to share?