Question About Anchor Texts

[Ibrahim Hughes]

Happy New Year All!  Finally getting my Blog going and trying to understand how does anchor texts actually benefit the source site. Is my Anchor text pointing to someone else's site or is it pointing to my own?

And as you can tell I'm turning up my marketing in 2015. One aspect of it is to get deeper into Internet marketing so that I can at least outsource this to someone whose competent.

[Ryan Mullin]

Out-bound links don't directly benefit your site...    it just creates a better experience for the users of your site, more info to reference.  ..and it adds legitimacy to what you are saying if you have links to other sites that are relevant.   

In my blog articles I typically have like 3 - 5 out bound links and maybe 1 link that goes to another of my blog posts...   and having that one link to my own site isn't much of a help.  Links are like a reference.   Having a link to your own site is like having a really good reference from your mom.  - doesn't mean much...  

But if you had an in-bound link from biggerpockets.com, google would see that as a big deal because BP is such a heavy hitter in our industry.  

Like I said earlier having good content and making your users experience the best that you can is much more important than trying to be some SEO guru...  BP has done so well because they are truly the kings of content..   you get get on this site and read fresh content forever.  If you search google for something and BP pops first, Its not because they have to most in-bound links...   its because they have the most (and best) content.  

Hope the makes sense...