AI in Real Estate Marketing – What’s Hype vs. What Actually Works?

[Maggie Zou]

Hey fellow realtors, marketing has evolved a lot over the last few years, from Facebook Ads to TikTok videos, there’s always something new to try.

I’m curious, what’s been your most effective marketing tool or strategy? Have you found success with video content, newsletters, or something else?

I’ve been testing out some AI tools that automate video creation of me with the app called heygen (which has been helpful for saving time). But I’m always looking for more ideas, what’s been working for you?