Is cold emailing good or bad for Real Estate Business?

[Urvashi Vasishtha]

Last week, I was reading a "Catch-all guide" on cold emailing to generate RE leads. I have been in the Marketing/Branding profession for 6 years now and I still feel that cold-emailing can appear extremely impersonal and spammy. There is no doubt that sending cold emails for real estate is one of the most underrated and yet most efficient and cost-effective strategies to generate leads. But it's not every agent's favourite.

I think it's very important to set your intention while sending emails and more important to respect the user's privacy. Always include an "unsubscribe" option in the email and respect a person's choice to receive or end any communication with you. The number one mistake that people make while sending cold emails is imposing sales and information on the user. Never forget that the at the end of the email address is an actual person who wants to feel valued and respected. Nobody wants you to waste their time. 

I want to ask the experts here if they feel sending cold emails can generate tons of hot leads with minimal effort or if it is another digital strategy that looks like a scam. What are some of the tools you use or have used for sending cold emails? My bid was on High level but it didn't really work for me. Has it worked for anyone here?