Deal Analysis sanity check

[Adam Ulery]

Hi Florida BP'ers! I am a new investor who is very motivated to get my first buy and hold property. I'm getting frustrated because I can't find properties that meet my deal requirements. I have been using Brandon's investor analysis spreadsheet to analyze lots of deals that I find on CL (Craigslist), Redfin, Zillow, and from a couple of real estate agents. By the time I subtract expenses, I'm having trouble cashflowing anything above $50/mo. My target is $200. Because I'm inexperienced, I'm doubting my analysis. Can I get some validation from experienced investors?

I'm using rentometer and Zillow to project rent rate. 

I'm subtracting 40% of monthly rent for vacancy, maintenance, capex and property management 

I'm also subtracting mortgage, insurance and taxes. 

Insurance quotes here in FL are coming in around $200/month for a basic 3/1 1100sq/ft house. Seems expensive! Taxes is also expensive, around $170/mo for the same 3/1 house - I'm using the county property appraiser website for this. 

Given this information, does it sound like I'm doing anything incorrectly? Any advice?