Why Negative Reviews about Your Company Can Be Good For Business

[Joshua Dorkin]

Negative Reviews Can Be Good for Business!

I just came upon a fantastic article about Negative Reviews online and thought it appropriate to share with the readers of our Guru Review forum.

This article talks about why negative reviews can be good for business, and I advise anyone whose company has been reviewed (here or anywhere else online) to read the article.

The key is to be proactive and demonstrate your customer service by responding calmly and respectfully to any complaints about you or your company. Negative responses to criticisms are a fast way to damage your reputation . . .

Here are the highlights that stick out to me:
- It’s a chance to change the conversation.
- You get to show off your customer service.
- It gives you street cred.
- You get feedback you can act on.

Check it out and good luck!

Footnote: I've seen several gurus utilize this tactic here on BiggerPockets, and all have turned around some of the negative criticisms about them. Those who have elected to attack those people critiquing them have always ended up looking worse in the end.