Cold Calling is Dead? Really?

[Chris Moriarty]

Upon joining up with Bigger Pockets, I logged on to see an advertisement that said "cold calling is dead" that was advertising a book. While it looks attractive, the data simply doesn't support this proposal. In a recent article in Inman News, one of the largest real estate publications in the nation, it contends that those who utilize cold-calling make an exceptional return on their time invested. The article can be found here: Agents, There's Gold in Cold Calling