How do you distinguish your rental in the greater Austin area?

[Natalie Novak]

My husband and I have been doing some homework regarding buying a potential investment property around Austin. For those of you that have SFH rentals I'm curious how you distinguish your rental from other similar homes? I currently live in Seattle, which has very distinguishable neighborhoods and the homes are older and not in planned developments so each home is very different. Upgrades to an older home are very evident. With so many new developments in Austin that have similar homes that need little upgrades due to being newly built how do you stand out as a more desirable rental?