Rentals in Memphis - Need advice

[Bhai Shah]

Hi BP friends,

I am out of state investor and considering an investment in Memphis area. The property I am considering is in southeast of Memphis (proximity of Mendenhall square shopping center). I would like to know if there are any areas I should avoid making an investment decision.  Are there any specific factors that I should consider in making my decision? How is the rental market in the area? 

Thanks for your input in advance.