Single Room Rental Marketing in Philadelphia

[Kevin M.]

Bigger Pocketers,

Looking to start a discussion on the best ways to market single room rentals. We have a few buildings that are legally zoned as rooming houses but having trouble with the quality of leads coming in for potential tenants. Since the Zillow family (Zillow, Trulia, Hotpads) does not allow single room listings, we currently market these units through;

• Zumper
• Facebook Marketplace
• Craigslist
• Rentler
• Off-Campus University Partners

We get a fair amount of leads but they're very low quality. Despite the bold THIS IS A SHARED LIVING SITUATION disclaimer at the start of every advertisement, a lot of potential tenants still think it's a private apartment. We have to wade through hundreds of low-quality leads. Very time-consuming.

Does anyone have tips for getting quality room rental tenants? Any good marketing channels that work in Philadelphia?