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Updated almost 8 years ago on . Most recent reply
![Brad Fausett's profile image](https://bpimg.biggerpockets.com/no_overlay/uploads/social_user/user_avatar/479397/1694718392-avatar-bradf9.jpg?twic=v1/output=image/crop=3024x3024@584x0/cover=128x128&v=2)
When you analyze a deal, what is your target cash flow?
So I wonder what most of the other investors with multifamily rentals in the CLE market strive for number wise? I am not sure if I am expecting to little or too much? I am using the 50% for expense rule, after that and paying the mortgage from the remaining 50% I want at least $250 to manage a door/unit. Outside of that I will try to control my expenses which could put me closer to $350-$400 a door/unit. I plan to hold the expense cash until each property has a reserve of $20,000 then I will roll over the additional expense holding to my intake each month. If I have to spend some of the 20K then I will redirect back to that account unit it reaches the 20k again. What do you think of my plan? Good, bad or the reality. I would appreciate to hear from those whom have more years on me.
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![Bob Collett's profile image](https://bpimg.biggerpockets.com/no_overlay/uploads/social_user/user_avatar/184038/1621431645-avatar-rfcollett.jpg?twic=v1/output=image/cover=128x128&v=2)
You have it backwards... start with your required return on investment... assuming an all cash purchase.
Forget the 50% rule. Learn to figure actual costs. When all is said and done if you get 12% or 13% ROI, after all expenses including a maintenance allowance, insurance, taxes, property management fees, vacancy alliwance, professional services, etc; then you are doing better than most.
Bad neighborhoods will have higher initial ROI, but will be offset by higher vacancy allowance, greater legal expense, more theft, higher insurance, etc.
Then factor in your cost of money.