First Direct Marketing to GR West Side

[Conor McInerney]

Hello BP Community,

My name is Conor McInerney and I am a Grand Rapids native and real estate investor. I am launching my first direct mail campaign and targeting certain criteria in the 49504 zip. I am curious if anyone has an opinion on this. The west side is so hot right now, I am wondering if it is worth it to target elsewhere. Please let me know your thoughts on Direct Mailing to the west side of GR. Thanks!

[Jake Thomas]

You won't be the first and you won't be the last one to market to that area. You want to really focus in on the SWAN area. That is where the best returns from the NW side come from imo. If you get any good leads let me know, I am a buyer in that area and I know it well as I lived there for quite a while.