Flippers: what is your cost per lead going up?

[Jeff Hornberger]

What is your cost per lead? As things get more competitive I expect It to increase but I’m curious if anyone has been able to keep it stable or even decrease it? We’re primarily in direct mail which is getting so saturated these days. Our cost per lead has gone from $400 to $1000 in little under a year. Thinking of going PPC or telemarketing. I know we could always spend more to get more buys as this happens but at the same time is that the right call or should we looking at other media channels for our ad-spend? What are you experiencing in your market?